Founder, owner, and operator of Craven’s, Inc., Denton, Texas. Childhood memories; Depression experiences; comments about Craven’s Dairy and early dairy industry in general; employment with Burr Stores; recollections about growth and development of Denton; schooling at Akron University and North Texas State; starting his uniform business in Denton, 1940; business dealings with local firms; growth and development of his business; incorporation, reasons for; comments about competition, malls, shopping centers; importance of independent businessmen to communities; reasons for personal success, growth of company.