For the DFW Metroplex Immigrants Oral History Project. Mexicanborn immigrant to North Texas, restaurateur in Krum, Texas. Childhood in a mountainous village in the state of Puebla, Mexico, and how he fulfilled his dream of coming to the U.S. to become a successful businessman/entrepreneur.

One of the founders of Bomber Bait Company, Gainesville, Texas. Family background; farming during Depression in Olton, Texas; employment as a gasoline retailer in Olton and tire repair operator in Gainesville; interest in designing fish baits; development of Bomber Bait Company with Clarence Turbeville; problems obtaining supplies at end of World War II; designing hard baits; expansion of market; sale of company; views on success of Bomber Bait and failures of other bait companies.

Cattle rancher, entrepreneur. His reminiscences and experiences as a long-time rancher and foreman for the Kennedy ranch in South Texas, 1926-88.

Executive, Caltex Petroleum Corporation. Educational and military background; employment with Caltex, 1946; marketing assistant, Philippines, 1947; market expansion in Philippines; living conditions and social life in Philippines; major contracts; Huk rebellion; expansion of Philippine district offices; assignment to Davao; competition with Shell and Standard Vacuum; training of Filipino nationals; “case and can” market; construction of bulk terminals in Philippines; Batangas refinery; assistant district manager, Manila, 1955; Indonesian fields, importance to Philippines; impressions of C.

Founder of Fischer’s Meat Market, Muenster, Texas. [Note: Name changed to Fisher. Original family name, Fischer, maintained only to identify business.] Family background; farming and public education in Muenster; establishment of meat market, 1927; business expansion to include groceries, 1933; effects of Depression in Muenster; production and marketing of Fischer’s Sausage; opening of retail store in Denton; description of deer processing; business volume; sale of business, 1975; views on government regulations; civic activities in Muenster; dominance in area food markets.

Operator of grocery store, repair shop, and rental cottages, Mountain Home, Texas.

Executive, Dr Pepper Company. His and experiences concerning the development of the Dr Pepper Company. Discovery of the Dr Pepper formula and roles of Charles Cortes Alderton, Wade Morrison, and R. S. Lazenby; transfer of company headquarters from Waco to Dallas, 1922; financial difficulties during 1920s; his employment with Dr Pepper, 1931; effects of the Depression; influence of John O’Hara; Dr Pepper during World War II; marketing activities; role of William Clements in development of company; franchising. [Same interview as OHB 0057]

Owner and operator, Frank Ellis Dealer in Everything, New Hope, Texas. Family background; employment with father, Frank Ellis, in general store; description of New Hope, 1920s; effects of Depression on New Hope businesses; comments on operation of credit business; food market opening; business operations during World War II; sale of business, 1946; employment as feed salesman; general store advertising; father’s use of peddling wagon; comments on Dallas fair and Mesquite trade day; comments on retirement.

One of the founders of Lilly Ice Cream Company, Bryan, Texas.