Owners and operators of Pierce’s, Denton, Texas. Wilford’s family background; experiences working at Evers Hardware; effects of Depression in Denton; description of business on Denton Square, 1920s; Mattie’s family background; her comments on farming near Blum, Texas; experiences at Texas Woman’s University; establishment of greeting card and gift business, Denton, 1945; expansion into small appliances and sporting goods; description of hunting and fishing inventory; experiences with customers purchasing firearms; comments on repair business; sale of business, 1977; comments on volume of sales; views of husband-wife business relationship; description of personnel.