Chairman of board, president, general manager, and treasurer, Blue Bell Creameries, Brenham, Texas. Family background; history of Brenham Creamery Company; work in creamery as boy; description of cream churning process; closing of butter manufacturing operation, 1958; work as route supervisor for Swift Ice Cream Company, 1949, and Blue Bell Creameries, 1951; employment as manager of Blue Bell, 1951; origin of Blue Bell label; highlights of managerial years; branch openings in Austin and Houston; personnel recruitment and selection; entry into ice cream jobbing business, 1967; branch openings in Beaumont and Mesquite; advertising approaches; comments on company’s sales and market share; comments on financing operation and organizational structure; views on government regulations; views on his role in future of company; effects of oil boom near Brenham; comments on ingredients used in products; civic and trade association activities; views on development of successful business.