His recollections of the founding and operations of the Nocona Boot Company and its founder, Ms. Enid Justin. Early history of company; style changes and marketing techniques; his appointment as plant manager, 1951; “Urban Cowboy” craze; decision to quit, 1957; reemployment, 1974; Ms. Enid’s illnesses and effect on company operations; establishment of factory outlet stores; labor policies and efforts to unionize; merger with Justin Industries.