Owners and operators of Hermosa Farms, Dallas, Texas. Louise’s family background; Reverchon family settlement in Dallas; farming in Dallas; education at Texas Woman’s University; Arthur’s family background; father’s employment with Sanger Brothers and as dairy farmer; description of Dallas Flood, 1908; work on father’s farm; athletic accomplishments at Texas A&M; employment as operator of dairy cooperative with brother in El Paso, Texas, 1922; establishment of Hermosa Farms, 1928; effect of Depression on Dallas dairy businesses; description of milk processing and delivery operations; comments on dairy, poultry, and meat products; description of typical day on dairy farm; moving of operation to Dorchester, Texas, 1947; change from retail to wholesale dairy business; comments on developing dairy herd; cooperation with agricultural experiment stations; experience with dairy cooperative in Dorchester; personnel practices; sale of Dorchester farm; civic and trade association activities.