One of the founders of Bomber Bait Company, Gainesville, Texas. Family background; employment by father selling appliances, butane gas systems, and sporting goods in Gainesville, 1934; sale of butane business, 1944; experimentation with fish baits; partnership with Ike Walker in founding Bomber Bait Company; growth and increase in personnel; sales through manufacturing representatives; sale of company to Van Ellis, 1968; comments on bait production; views on attempt to organize union; development of plant in Mexico; employment of workers in rehabilitation hospital; factors in developing successful business; civic activities; contributions of Ike Walker, Van Ellis, and Mrs. Case in building successful business; views on trends in bait production.