Owner and operator, Frank Ellis Dealer in Everything, New Hope, Texas. Family background; employment with father, Frank Ellis, in general store; description of New Hope, 1920s; effects of Depression on New Hope businesses; comments on operation of credit business; food market opening; business operations during World War II; sale of business, 1946; employment as feed salesman; general store advertising; father’s use of peddling wagon; comments on Dallas fair and Mesquite trade day; comments on retirement.