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BROOKS, Joe (b. 1917)

ProfessionsRealtor, Farmer

Oral Histories

OHB 0008

Realtor, farmer. Family background, including founding of Brooks Dairy by his father; his early experiences on the farm and in Brooks Dairy; personal managerial experiences in dairy business; obtaining milk accounts with Denton public schools, College of Industrial Arts (Texas Woman’s University), North Texas State University, Denton State School; entry of Borden’s and other competitors into Denton market; origins of and conflicts concerning North Texas Milk Producers Association; growth of orderly milk marketing; disappearance of small dairies; pricing methods, date marking, preservatives; management, advertising, employee relations; advent of mellorine in ice cream market; selling the business.