President, Mary Kay Cosmetics. Recollections of his mother’s (Mary Kay. selling career and its impact on her own company; relations with sales personnel; their decision to form own company; marketing and sales motivation; wig business; pricing; dual management system; legal aspects and government regulations; views on government regulation, self-regulation, consumerism, product quality; reasons for going public with stock; financing methods; contract and private labeling; budgeting; Australian experiences; expansion;

Airline executive.

Chairman of board, Pepsi Company. Family background, education, early work experience; cracker and snack food business; independent distributor; formation of H. W. Lay Distributing company; World War II; expansion, buying companies; merger with Frito; merger with Pepsi-Cola; international expansion; diversification; advertising, financing, management techniques; views on entrepreneurship.

A founder of Texas Instruments. Family, education, and work background; education and experiences in electrical engineering; work and training with General Electric; development of Spencer Thermostat; work with Raytheon and Charles V. Litton; joining Geophysical Research in Oklahoma; meeting J. Erik Jonsson and rising through Geophysical Research; associations with Eugene McDermott, Karchor, De Golyer, Erik Jonsson, Roland Beers, H. B.

Restaurateur.

Cosmetics entrepreneur.