Executive, Dr Pepper Company. His and experiences concerning the development of the Dr Pepper Company. Discovery of the Dr Pepper formula and roles of Charles Cortes Alderton, Wade Morrison, and R. S. Lazenby; transfer of company headquarters from Waco to Dallas, 1922; financial difficulties during 1920s; his employment with Dr Pepper, 1931; effects of the Depression; influence of John O’Hara; Dr Pepper during World War II; marketing activities; role of William Clements in development of company; franchising. [Same interview as OHB 0057]