Founder, owner, and operator, Miss Hendley’s Shop, Denton, Texas. Family background; employment with Federal Reserve Board, Washington D. C., 1920; financial reverses of father’s farms and ranches; opening of gift shop, Denton, 1924; comments on Dallas suppliers; relocation of gift shop near Texas Woman’s University; description of merchandise; comments on Margo Jones; views on price markups; expansion of gift merchandise; entry into dress business; description of effects of Depression in Denton; relocation of store, 1936; assistance provided by Home Owners Loan Corporation; purchase of building near North Texas State Teachers College, 1940s; comments on competition and close of store near North Texas, 1979; views on customer preferences in clothing; comments on personnel hired for stores; civic activities; comments on buying merchandise at markets worldwide; views on competition from Golden Triangle Mall; factors contributing to successful business.