One of the founders of Lilly Ice Cream Company, Bryan, Texas. Family background; teaching in Pioneer, Texas; employment as principal of Jacksboro, Texas public school; work in ice plant in Commerce, Texas; partnership in Lilly ice cream business in Navasota, Texas, 1927; comments on ice cream-making process; sale and marketing of ice cream; addition of butter production to plant, 1929; business unprofitability, 1929-32; move of business to Bryan, 1932; views on governmental regulations of dairy business; competition from Double Dip Ice Cream Company, 1938; expansion of plant, 1938; effects of Depression on business; origin of mellorine product; sale of business, 1968; views on competitors; civic activities; work with International Executives Services Corporation; views on development of successful business.