BAER, W. W. (b. 1923) | Oral History

BAER, W. W. (b. 1923)

Profession: Executive

Oral Histories

Executive, Caltex Petroleum Corporation. Early training with Texaco; employment with Caltex, 1945; establishment of postwar marketing operations for Caltex (Philippines); assignment to Cebu district; product sales in Philippines; transfer to Davao; competition with Shell and Standard Vacuum in Philippines; marketing strategies; social life of Caltex expatriates in Philippines; comments about Christian Roesholm, Robert Monical; Batangas refinery; transfer to New York, 1957; assignment to Singapore, Malaysia; marketing strategies for Malaysia; establishment of Caltex East, 1957; comments about Ray Johnson; assignment to Thailand as managing director; marketing and refining strategies for Thailand; thoughts on company transfer policies; relations between Texaco and Socal; relations between Caltex (New York) and the subsidiaries; transfer again to New York as deputy regional director, Far East; appointment as managing director, Tanzania.
Date of Interview: July 8, 1986

More Info