Vice-president and general sales manager, Tex Tan Western Leather Company, Yoakum, Texas. Family background; comments on Depression in Yoakum; experiences in Army and as prisoner-of-war of Germans during World War II; employment as assistant personnel manager and salesman for Tex Tan; product line; sale of business to Charles Tandy and company split; hiring sales personnel; description of sales territory; comments on Charles Tandy; views of Yoakum as “leather capital of Southwest”; description of changes in saddle product line; comments on competitors; training sales personnel; advertising products; civic activities.