OHB 0012 | Oral History

OHB 0012

Chairman of board, Pepsi Company. Family background, education, early work experience; cracker and snack food business; independent distributor; formation of H. W. Lay Distributing company; World War II; expansion, buying companies; merger with Frito; merger with Pepsi-Cola; international expansion; diversification; advertising, financing, management techniques; views on entrepreneurship.

About this Oral History

Physical Description 89 pp.
Terms of Use Open
Interviewer(s) Donald Caruth
Date of Interview December 31, 1974 to February 20, 1975

Additional Resources

The following lists of links include general-purpose research sites that may have materials related to oral history research methodolgies, or the topic you are interested in.