Interviewee | BROOKS, Joe (b. 1917) |
Professions | Realtor, Farmer |
Interview ID # | OHB 0008 |
Date(s) of interview | |
Description | Realtor, farmer. Family background, including founding of Brooks Dairy by his father; his early experiences on the farm and in Brooks Dairy; personal managerial experiences in dairy business; obtaining milk accounts with Denton public schools, College of Industrial Arts (Texas Woman’s University), North Texas State University, Denton State School; entry of Borden’s and other competitors into Denton market; origins of and conflicts concerning North Texas Milk Producers Association; growth of orderly milk marketing; disappearance of small dairies; pricing methods, date marking, preservatives; management, advertising, employee relations; advent of mellorine in ice cream market; selling the business. |
Interviewer(s) | E. Dale Odom |
Physical Description | 71 pp. |
Terms of Use | Open |