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BRINKER, Norman (b. 1931)

ProfessionsRestaurateur

Oral Histories

OHB 0002

Restaurateur. Impact of his family, the military, education, sports, and early business experience upon his personal development and philosophy of management; founding his first company; entry into food business with Jack-in-the-Box; starting a coffee shop (Brink’s); founding of Steak and Ale; growth and expansion into other states; partnership relations; philosophy toward control systems, expansion, public financing, franchising; views on employee recruitment, selection criteria, training, incentives; problems in restaurant business; reasons for personal success, growth of Steak and Ale; thoughts on entrepreneurial spirit.
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