| Description | BEAL, L. J. General sales manager, Spoetzl Brewery. Family and educational background; history of brewery and recollections of founder Kosmos Spoetzl; management of brewery by Celie Spoetzl; experiences as salesman for brewery; lobbying activities during Texas Legislative sessions; sale of brewery to Bill Bigler, 1966; packaging of beer; sale of brewery, 1968; personnel and plant expansion, 1970-75; experimentation with beer formula; passage of “Shiner Brewery Bill” by Texas legislature, 1973; views on marketing beer; production of private label beer; organizational structure; brewery publicity; views on government regulations; civic activities.
GREEN, Joe. Truck driver, Spoetzl Brewery. Driving trucks during Prohibition; delivery schedules in 1930s; comments on Kosmos and Celie Spoetzl; Texas business competitors; descriptions of delivery vehicles; family background; positions held with brewery.
WALLACE, Calvin. Truck driver, Spoetzl Brewery. Family background; comments on Kosmos Spoetzl; experiences delivering beer; vehicle maintenance; views on living in Shiner.
SCHRAMM, Alfred. Manager, Spoetzl Brewery. Family background; experiences as bookkeeper and clerk in Kingsville and Shiner; effects of Prohibition on brewery; comments on Kosmos Spoetzl; expansion of brewery; government regulations; ingredients of beer; retirement.
ROEDER, Marie. Office Manager, Spoetzl Brewery. Comments on Celie Spoetzl; family background; description of bookkeeping for brewery; government regulations; price fluctuations of beer ingredients; brewery personnel.
HYBNER, John. Brewmaster and plant manager, Spoetzl Brewery. Employment in cellars, brewhouse, and bottling department; responsibilities of brewmaster; description of production process; government regulations.
MUNDINGER, Dan. Vice-president, Spoetzl Brewery. Business background; stock buyout of brewery, 1968; expansion and upgrading of plant; marketing status; pressure to label ingredients; comments on Brewery Association of America.
LADSHAW, Archie. President, Spoetzl Brewery. Family and business background; purchase of brewery, 1968; comments on brewers organizations; business competition in Texas; state and federal legislation affecting breweries; factors contributing to successful business; employment of brewmasters; plans for expansion. |
