Owner and operator, Denton Floor Covering Company, Inc., Denton, Texas. Family background; work in grocery stores in Denton, 1930s; employment as salesman for Lone Star Gas Company, 1940; work in Denton appliance and hardware stores; hired as manager of Denton Floor Covering, 1955; history and financing of business; growth of sales; contrasts sales of linoleum and carpet; description of types of carpeting; expansion into janitorial supplies; marketing area; comments on personnel; business financing and competition in Denton; use of advertising; comments on business ethics; views on development of successful family business; civic activities.