Chairman of the board, Morrison Milling Company, Denton, Texas. Family background; father’s employment with Red Star Milling Company, Wichita, Kansas; father’s purchase of Alliance Milling Company, Denton, 1936; history of Alliance Milling Company; father’s short-term financing of milling company; description of personnel and shipping procedures; effect of World War II on the milling business; explanation of “brown flour” days; description of company’s American markets; father’s efforts to bring Santa Fe railroad to Denton; father’s civic activities; description of company’s brand products; apprenticeship experiences working for company; family involvement in company; establishment of grain testing and analysis laboratory; introduction of kit business, 1965; percentage breakdown of product sales; description of milling equipment; competition in prepared mixes product line; qualities and training of personnel; comments on OSHA and safety in work place; personal and company’s civic participation; comments on use of advertising; dealings with EEOC; comments on government’s handling of aflatoxin incident, 1971; effects of government regulations on small companies; views on conversion to metric system; comments on American farmers’ plight; responsibilities as chief executive officer; comments on company’s short­ and long-range plans; importance of formal education for business and life; growth of sales and company assets, early 1980s; comments on internal changes and financing plant expansion; changes in product packaging; description of USDA’s Payment-In-Kind program; comments on consumer usage of product mixes; views on company’s future.