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HODGE, Luther Dale (b. 1941)

Oral Histories

OHB 0101

Supervisor of stores, Duke and Ayres Company, Cameron, Texas. Family background; farming near Cobb, Oklahoma; employment at Green Spray Supermarket, Durant, Oklahoma; employment as manager trainee, Duke and Ayres, Dallas, 1961; description of personnel at Dallas store; relocation as assistant manager at Waxahachie store; duties of assistant manager; work as vacation relief manager for stores in Athens, Gainesville, and Denton, Texas and Idabel, Oklahoma, 1962; employment as manager of De Leon, Texas store, 1962; relocation to Cameron, Texas store, 1965; comments on personnel at Cameron store; duties of store manager; appointment as supervisor of South Texas stores, 1975; stock-buying options for managers; comments on supervisors’ Saturday meetings at home office; views on management’s conservative approach to business and loss of experienced employees; comments on store closeout procedures; views on major competitors; company attitude toward management’s involvement in civic activities and church attendance; sale of company stock to First Southwest Company, 1972; cutting of inventory and sales losses, 1979; views on collapse of company; effects of minimum wage legislation on store operations.